Doctor Anywhere and Lifebuoy have forged a strategic partnership to help advance preventive healthcare in Singapore, with an aim to educate, engage, and enable one million Singaporeans to improve their health proactively.
Earlier this year, the Ministry of Health (MOH) announced the ‘Healthier SG’ strategy, a significant transformation of Singapore’s healthcare system to steer the nation towards proactive preventive care and empower people to chart their journey towards better health, including the crucial step of helping the population reshape their health-related behaviours and lifestyles.
The alliance brings together two leading brands – Lifebuoy’s reach as a respected household brand and Doctor Anywhere’s digital healthcare expertise – to build a unique Singaporean solution to accelerate preventive health adoption.
The MOU will strengthen efforts for joint advocacy and support for preventive healthcare in Singapore, guided by a long-term three-year ambition at scale, supporting vulnerable groups and enabling greater access to healthcare services and resources.
By 2025, the partnership aims to:
- Reach 1 million Singapore residents with content educating on the importance of preventive care and steps everyone can take to improve their health, with a focus on everyday illnesses/health.
- Increase access to preventive care resources and services for 10,000 Singaporeans in need (elderly, disabled, financially vulnerable).
- Strengthen Singapore’s healthcare ecosystem by providing accessibility and affordability by launching new preventive care digital health risk assessment, services and resources.
Accelerating Singapore’s transformation towards a healthier future
Key to elevating the national ‘Healthier SG’ strategy and preventive health is shifting Singaporeans’ mindsets towards proactive health action, including understanding one’s health state through health screenings and taking proactive steps like, vaccinations, healthier lifestyles for better outcomes.
The work has already started with a first of a kind of event at Jalan Besar Community Club on 12th November, funded by Lifebuoy with health screenings provided by Doctor Anywhere. During the event, over 120 health screenings were conducted, with a dedicated fun fair for kids to learn about handwashing and hygiene.
Poh Khim Yin, Global Lead for Lifebuoy, comments, “We have always made and will continue to make quality, affordable products centred around promoting healthy hygiene habits. As a brand, we are about prevention help, but today, more is needed. The partnership with DA is a further evolution in Lifebuoy’s purpose to extend from product to services like telehealth.”
Lifebuoy is the fourth most consumed brand in the world, with over 100 years of taking action to drive positive change through its large-scale behaviour change programs, which instil positive habits. With its scale and knowledge, it will share its resources with Singapore’s most exciting tech start-ups with expertise in healthcare.
“We might appear to be two very different brands, but a common belief unites us that prevention is better than cure when it comes to health. Simple actions like practising good hand hygiene and undergoing regular health screenings can make all the difference.”
Lim Wai Mun, Founder and CEO of Doctor Anywhere, said: “Emerging from the pandemic, Singaporeans have embraced new digital health innovations and are increasingly concerned about their health and well-being. There is an untapped opportunity to leverage these shifts to fundamentally change how we think and manage their health, even as Singapore looks to meet the rising healthcare challenges of the ageing population and the rise in chronic disease.”
“Our partnership with Lifebuoy in Singapore is a significant undertaking to advance and support Singapore’s Healthier SG strategy in moving beyond reactive healthcare to prevention. By providing access, tools and awareness to help all Singaporeans make prevention at the heart of their health, it marks the transformation towards a healthier population and a healthier future for all.”