Manager, Digital Marketing

Function


Digital Marketing

Location


Malaysia

Experience


5+ Years

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JOB SUMMARY

As a key member of the local Marketing team, you will be a trusted partner to the Management and Chief Marketing Officer on Marketing-related issues.

 

KEY RESPONSIBILITIES

  • Propose, formulate and execute marketing plans to drive leads for both online as well as offline.
  • Drive and executive the digital marketing strategy for SEO and SEM across Malaysia.
  • Ensure constant content improvement across digital channels including the website, email marketing campaigns and social media platforms.
  • Work with Data Science team in Singapore to interpret the output of the analytical/predictive models to develop digital marketing experimentation plan.
  • Work with the Technology team in Singapore to drive marketing technology changes and enhancement to support performance goal.
  • Plan and executive relevant social offline advertisement campaigns, partnerships as well as events to drive leads.
  • Identify new trends in digital marketing, evaluate new technologies and ensure that the business is at the forefront of industry developments, particularly in Health Technology.
  • Any other adhoc duties assigned when appropriate.

 

REQUIREMENTS

  • Degree in Marketing with minimally 5 years of experience in digital marketing
  • Proven record in executing lead generation campaigns to achieve measurable business outcomes
  • Working experience in web and social media analytics are essential
  • Strong communication skills (verbal and written) to create and deliver compelling presentations of plans and insights to teams, senior management and external stakeholders
  • Entrepreneurial self-starter who excels in an unstructured environment, with the maturity to set their own goals and drive their own roadmap
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